Main Dimensions
| Dimension | What It Shows |
|---|---|
| Time Period | Traffic changes by day and hour. |
| Flow | Which campaigns generate more clicks. |
| Country | Where your audience comes from. |
| Device | Share of mobile, desktop, and other devices. |
| Source | Quality of channels and ad labels. |
| Decision | How many clicks were passed or filtered. |
How to Analyze
- 1
Select a period without random spikes.
- 2
Compare total volume and the decision split.
- 3
Separately check sources with a high filter rate.
- 4
Open clicks for suspicious segments.
- 5
Make one change at a time and compare periods again.
Practical Insights
- A sharp rise in filtered traffic may indicate a change in source quality.
- Zero statistics often point to integration issues or a disabled flow.
- Differences between countries help refine geo filters.
- Comparing devices helps uncover mobile page problems.
Don’t Compare Different Conditions
Valid conclusions come from comparing similar periods, identical sources, and the same rule set.