Money

Sending conversions to ad platforms

Set up in the traffic source card.

• Postback to the source — the platform receives its own click ID and the conversion status. It is sent once per conversion and status.
• Meta, TikTok, Google Ads Professional and above — conversions are sent directly to your ad account using your own keys: pixel ID and token for Meta and TikTok; account number and a service account key from your Google Cloud for Google Ads.
• Google Ads via scheduled file Professional and above — no keys needed: paste the file address into Google Ads (“Goals → Conversions → Uploads → Schedules”). The file includes leads and sales for 90 days on clicks with a gclid.
• Cost from the ad platform Business — every morning, cost for the last 3 days is pulled from Meta, TikTok and Google Ads. Campaigns are matched to flows by the campaign ID in the clicks.
• This works only for flows with a tracker.