Money

Reports and costs

The answer to “is my traffic paying off?”.

This section’s view can be adjusted to suit you — see Customizing section layouts.

Money by slice

• Slices: flow, source, day, country, offer, device; under the More… button — branch, pre-lander, OS, browser, provider, labels sub1–sub10.
• Columns: by default clicks, conversions, CR, revenue, cost, profit, ROI. The settings icon in the table header (Choose columns) turns on the rest — To offer, LP clicks, LP CTR, On hold, EPC, CPA — and changes their order; everyone keeps their own.
• “On hold” — payouts the affiliate network is still reviewing. They are not included in revenue.
• The slice and filters are saved in the page address, so you can share the link.
• Revenue is attributed to the click date.

Report builder

• Grouping by levels, for example “offer → country → campaign label”: Starter — 1 level, Professional and the trial — 2, Business — 3.
• Labels sub11 and above and source link parameters are available.
• The result is shown as a tree with subtotals; you can download it as CSV.
• Columns and their order: the settings icon (Choose columns) in the grouping row; the CSV and a saved report keep the same order. The report builds itself when opened and after any change of levels, columns, period or flow.
• Save as… — up to 50 reports. A saved report remembers its grouping, columns and period.
• The builder is collapsed into a header row and expands on click; if you have saved reports, it is open right away. Slice combinations counted per click are built in the background — usually within a minute. The tree has at most 5,000 rows.

How cost is calculated

• The pricing model is set in the flow, or in the source if the flow has none.
• “Per click”, “per 1,000 impressions” and “from the link” are charged only for clicks that reached the offer.
• “Per action” and “share of revenue” are charged only for approved conversions.
• Cost per click (CPC) in reports is calculated over passed clicks.

Manual cost

If the click price is neither in the link nor imported, click Add spend manually and enter the flow, the day and the amount in dollars. You can only enter cost for past days that had clicks. The amount is split evenly across that day’s clicks that reached the offer and replaces the calculated price for that day. Importing from an ad platform does not overwrite manual cost.