Analytics

Pick the flow from the list at the top of the section: under each name you see visits, pass and findings for the week, with the flow where inaction costs most at the top.

Flow diagnostics

A review of a single flow over the last 7 days, with advice on what to change. It recalculates on its own every half hour, and right after an edit you can click Recount.

• What to fix — past visits are replayed through your current settings. “The X filter is cutting traffic” with a Remove the filter button and an estimate of lost leads and money; “X is off” with a Turn on button. Each item has a Stop tracking button: the criterion drops out of the review, and auto-tuning leaves it alone. You can bring it back via Show untracked criteria.
• Ban risk — “calm”, “watching” and “reviewing” levels based on reviewer activity, plus a history of anomalies. This is where you turn on the shield, auto-shield and “Under review” mode Professional and above — see Offer or White Page for details. If the shield is already up during a review, the section says so: there is nothing to turn on, and the shield lowers itself when its time is up.
• Extra guard Professional and above — a model trained on your account’s history. It needs a minimum number of conversions and caught bots, and retrains every night.
• Auto-tuning Professional and above — the “Off”, “Careful”, “Balanced” and “More traffic” policies. Auto-tuning checks the flow every hour, makes changes one at a time and waits 6 hours after each; it does not work in shadow mode. Every change is logged with an explanation, and you can undo it: undoing restores your value and takes that setting out of auto-tuning’s hands. Auto-tuning also no longer touches settings you have changed manually.
• The “Auto-tuning” tab has an Offer split test block: a verdict on the best offer appears once confidence reaches 95% and each offer has at least 100 visits.
• What the platform sees — what the flow answers to four typical visits: a reviewer, a crawler, a server request and a real person with an ad label. The White Page and the offer are checked here too: whether they respond, how many redirects there are, whether there is enough text, whether the domain is on blacklists, and whether there are links to a Privacy Policy. The findings are gathered in the “Pre-launch check”.